What are you excited about? Genuine curiosity has the inertia to quickly move relationships towards an authentic state of mutual understanding, and does it, in a healthy manner. So that’s were we choose to begin our client partner relationships - We get curious - about your business, about your brand, we what drives it, what birthed it, who cares? do you care, if so, why?

“There’s no bad ideas in a brainstorm” After we have taken the time to really learn about your brand, it’s history, your vision, and your goals - we then begin to imagine, to brainstorm, to collect, to foster, to explore all the possible ideas - your / our wildest imaginations about what could become. In this phase were just pushing and pulling the paint, in search of good, and even perhaps a few great ideas - because, real, untethered, unbiased, uncritical brainstorms, are good. Even if you don’t use the ideas - It’s like getting the plaque out your brain, while giving your neuroplasticity and grey matter a shot of HGH … btw, even if you have bias, let them go for the sake of the exercise, you’ll feel lighter, and perhaps even reassure your bias’s; having the brainstorm serve as a light hearted steel man argument.

This is when we “cut the b.s.” “kill our babies” and “knock the ugly out of it” - After all the possibilities have been imagined, it’s time become subtractive’ it’s time to become meticulous about alignment with core frequency and brand. Once we have locked in on that alignment, we can begin to frame our strategy and architect the deliverables.

Currency Rules Everything Around Me/US - - In the Marketplace, AURAS identifies as Conscious Capitalists - We like money, but the client relationship, and all the jazz that comes with it needs to pass the sniff test. We generate authentic, and substantial value, and in order to for us to initiate, the wire needs to land, and we hope it’s to feels groovy.. After we come to a harmonious, and mutual understanding, we maintain firm, yet generous boundaries with our creative. C.R.E.A.M.